Estonia’s startup boom drawing to a close, companies dialing back

Karin Koppel

June 26,2023

Startup (illustrative).
Startup (illustrative). Source: 1Day Review/Flickr (CC BY 2.0)

The boom years seem to be over on the Estonian startup scene, with investments increasingly difficult to raise, Estonian startup Single.Earth said when explaining why they’re contracting their activities. Others confirm that investors have become very cautious and there may soon be other struggling startups.

Green tech startup Single.Earth raised €7.9 million in 2021 and announced a new round of funding from Japanese venture capital fund Mistletoe as recently as this winter. By now, the company has dialed back its activities and let go a part of its staff.

Single.Earth engineer and cofounder Andrus Aaslaid told ERR that the steps follow a general lethargy among investors in the world.

“We raised money quickly when the times were good, hence the hard fall, but we have spent almost all of this year and the end of last one drawing up crisis plans, trying to figure out how to survive,” he said.

Aaslaid said that this process has now been concluded and the company rendered stable. The cofounder said that there is no danger of bankruptcy, Single.Earth has a capable team and is concentrating on its product. He admitted there were difficult months when a lot of people needed to be let go and work reorganized, while the last month has been stable for the firm.

The engineer added that if a startup comes up with something meant to hit the market years in the future, it must wait until the market is ready and learn from its customers what needs to be done in the new situation.

“You’re doing your thing and searching for it at the same time. That is the difference between startups and the old economy. The latter must have a functional model from the first, while startups use investors’ money to find the right product market fit. It is a natural process, while money running out before you get your product to market is something that can happen in any sector.”

The choice then is to shut it all down or dial back to weather the crisis and wait until the market is ready for your product.

“We have clearly picked the latter path,” Aaslaid said. “There is no bankruptcy looming today. We are in the same business, while we have a much smaller team and a slower pace than what we would otherwise have seen.”

He described the situation as poor not just in Estonia but everywhere – companies are dialing back to keep growing when the times improve.

Boom years see investors break the bank

Single.Earth raised the most capital in 2021, which experts regard as the heyday of the startup scene.

“Investors were excited and money was being thrown around. The scene has changed by now for a normalizing development as the situation was anything but normal in 2021. Investors got carried away and the whole thing started resembling a bubble. That is when they raised their money, another startup entrepreneur said, referring to Single.Earth.

They said that the environment is very different today, investors are cautious and an unfinished product won’t attract funding.

“They started building a grand thing, while it is difficult to raise money if you cannot quite finish the product in the current situation. Investors initially came up with plenty of cash and they grew their staff to 70 before they finished their first product, which is too much for a small firm.”

Green investments platform Grünfin seems to be doing a lot better after raising €2 million in January and expanding its product portfolio this spring. One of the company’s founders Triin Hertmann said that the boom showed signs of cooling a year and half ago.

“Things were still pretty easy before the Ukraine war, while raising money really has become difficult now,” she admitted, adding rapid inflation, the economic crisis and soaring interest rates to the list of what’s making investors conservative.

“Investors with money to spend, if we’re not talking about venture capitalists, are rather looking at more stable asset classes. Interest rates are quite high, which makes it tempting to just keep the money sitting in the account to avoid risks,” Hertmann suggested.

She nevertheless remains optimistic in terms of Estonia’s prospects. There is a lot of local capital, numerous funds and angel investors. The Grünfin founder also said that companies just starting out with a solid team and product will not find it too difficult to raise initial capital, which cannot be said for those who are in their third or fourth round but whose results and turnover are not enough to make them attractive.

“Startups also need to take a look in the mirror and consider where to get more money when it runs out. Customers are your best bet, so if the startup is ready to become profitable, that is the best way,” Hertmann suggested.

More news of difficulties likely in store

Entrepreneurs’ opinions differ in terms of what will happen next. One startup entrepreneur interviewed by ERR said that investors were sometimes trying to outdo one another in 2021, which caused the situation to barrel out of control. This has left investors rather startled, and poor investment decisions are only now starting to become clear.

“Last year was difficult and this one is worse, investments are clearly slowing,” they admitted. “The market is more difficult, there are transactions, while they are very selective. Just like everyone who can hold a hammer is employed during a real estate boom, while only the best are hired in a crisis. That’s largely the logic today.”

Should investors remain cautious like this, a considerable number of companies will not be able to raise the necessary funds. There is tension in the system and Single.Earth will not be the end of bad news.

“It is part of the startup landscape. Not everyone can survive, which is kind of built into the model. When times are good, more firms can keep their noses above water and you get the mistaken feeling that no one makes mistakes. Most startups should not survive, while those who do will reach great heights,” the entrepreneur explained.

Hertmann is less pessimistic and believes the situation could improve come fall, considering that many startups have dialed back spending and boosted income to land on a more secure footing.

“Investors have funds that need to be invested inside a certain time frame and the bolder among them will start making deals again soon,” she predicted. “Venture capital investments were down 70 percent in Europe in the first quarter year over year, which is a massive drop. But I believe things will start to improve in the third and fourth quarters. Those who manage to weather the crisis will be stronger for it.”

The Grünfin founder also does not believe Estonia will see a wave of bankruptcies, while we will likely see interesting buyouts, mergers and strategic investors.

Andrus Aaslaid said that while investors are holding back during the crisis, this does not mean people have lost faith in the business.

“It is one big spreadsheet at the end of the day, and the question is where you are in that spreadsheet. There are companies that investors are keeping from going under as they are close to market or already have turnover. There are those which have gotten farther still with their product, which is again prioritized,” he said.

Startup investments plummet

Data from sector organization Startup Estonia suggests that Estonian startups raised €62 million over 14 transactions averaging €5 million in the first quarter of 2023.

This marks a stark decline since last year as €906.6 million was raised in Q1 of 2022. While Bolt’s colossal €628 million investment affected the statistics last year, investments have still plummeted if we do not consider its effect.

Eve Peeterson, head of Startup Estonia, said that economic instability, changes in the security situation and general uncertainty in Europe and the world are affecting all fields, including the Estonian tech and startup sectors.

“There has been a clear decline in figures, and investors and startup founders are clearly concentrating on boosting efficiency rather than aggressive growth through additional capital,” she said.

But Peeterson added that transactions are still happening and investors have praised Estonian startups’ efficiency and experience of developing companies in the conditions of crises.

Even though it is difficult to predict the future, Peeterson believes the Estonian tech sector remains strong. On the one hand, effective and solid companies are still of interest to investors even during hard times, while startup entrepreneurs must keep in mind that investments take longer and money moves in a smarter way.

The head of Startup Estonia said that founders of startups should pay even more attention to efficiency and optimizing activities and costs to survive the difficult period.

“That said, the situation today could constitute fertile soil for effects investments because there is still a lot of capital looking for smart and groundbreaking application out there,” she added.

The biggest investments in Q1 of 2023 have favored RangeForce (€17 million), Planet42 (€14.1 million), EFENCO (€12.3 million), Roofit.solar (€6.45 million) and Salv (€4 million).

Resource: err

5 Estonian startups disrupting predictive and preventive medicine

April 26, 2023

by Blessing Oyetunde

Healthcare is transforming before our eyes. Let us introduce you to the most exciting startups and companies operating in Estonia’s healthtech sector, focusing on predictive and preventive medicine. These companies are reimagining health and well-being, from predicting chronic diseases and neurological disorders risk to enabling early diagnosis to personalise treatment plans and supporting long-term health management. With them, healthcare is no longer reactionary but becoming proactivepersonalised and precision-focused.

The once-unshakeable medical and healthcare industry is slowly but surely embracing digital transformation. Advancements in AI, machine learning, and other technologies enable predictive, preventive and personalised medicine on an unprecedented mainstream scale. And Estonia, with its digital-first mindset and startup-friendly ecosystem, is at the forefront of this healthcare revolution.

Antegenesantegenes e-estonia

A member of the Estonian HealthTech Cluster, Antegenes is a medical technology startup tackling cancer with genomics. They use high-tech polygenic risk score technology to assess an individual’s genetic risk of developing cancer by analysing thousands of genetic variants and personal background information. Antegenes offers tests for breast cancer, prostate cancer, colorectal cancer, and melanoma. 

With their personalised and unique results, people can take proactive steps towards cancer prevention and early detection. Notably, one of the company’s outstanding points is that they offer an easy and convenient way to perform the required tests without leaving home. In 2022, Antegenes raised €2.3 million in funding through investors and grants to bring its novel solution into broader use in healthcare and expand to new foreign markets. 

Transformative AI

Founded in 2016, Transformative AI is an AI-driven healthcare company focused on the early detection and prevention of life-threatening conditions. They are transforming patient monitoring through predictive analytics and deep learning. Their flagship product, an AI-powered model, predicts the risk of sudden cardiac arrest and detects subtle changes indicating patient deterioration, enabling earlier intervention and improved outcomes.

A member of the Health Founders accelerator, Transformative AI has raised well over $2 million in funding to advance its technology and scale its operations worldwide. As they note, “Our technology offers new hope for the 299,000 patients who experience cardiac arrest in US hospitals each year—of whom only 25% survive—and for the 6 million people around the world who die from sudden cardiac arrest annually.”

Geneto

Through a partnership with the Estonian Genome Center (University of Tartu) and an app supported by Elisa Eesti AS, Geneto provides the world’s first-ever nutrition and fitness service based on genetic insights. By utilising an intuitive app and easy-to-use at-home genetic testing kits, Geneto empowers individuals with knowledge of their genetics to make informed lifestyle choices, proactively address potential health risks, and optimise their overall health and well-being.

The platform evaluates potential disease risks, such as diabetes, heart disease, and obesity, to determine users’ most suitable diet, exercise, and wellness plans. Additionally, it tracks progress over time to ensure success. Following its success in Estonia, Geneto entered the UK market in June 2022 and has plans for further international expansion. The company is also a member of the Estonian HealthTech Cluster. 

Neurosalience

Founded in 2020, Neurosalience is a groundbreaking startup dedicated to developing tools that aid in the early detection of dementia through structural MRI scans to improve patient outcomes. Their novel solution Neurosalience® is a pioneering tool capable of assessing the risk of dementia even on low-resolution MRI data from older scanners. 

Furthermore, the solution has potential extensions to include CT scans, which are widely available and cost-effective. Neurosalience’s technology predicts brain age from MRI/CT data as a biomarker of neurodegenerative conditions. And with its accuracy already proven, Neurosalience’s innovative technology can detect dementia long before the first symptoms occur, making it a significant breakthrough in medical research.

Activate Health

Activate Health is a digital clinic that provides fully remote preventive care for managing and monitoring heart health, especially for patients with elevated health risks. Their evidence-based prescriptive software, combined with unique digital health audits and ready-made lifestyle programs, gives patients the tools they need to manage their cardiovascular health, reduce their risks, prevent disease, and optimise their overall well-being.

In addition, Activate Health is developing a digital therapeutics (DTx) platform that will be the first of its kind in the world. This platform aims to prevent and intervene early in metabolic syndrome, a pervasive yet overlooked cluster of conditions that often occur together and increase the risk of diabetes, stroke and heart disease. In 2022, the digital clinic received a €1 million grant to develop further its platform with the Estonian Genome Centre, the University of Tartu and SYNLAB. 

Estonia puts the tech in healthtech

Estonia’s healthtech scene is a testament to the country’s thriving startup culture and collaborative hubs. Moreover, these five startups, among others, showcase the ingenuity and innovation driving the industry forward. As healthcare challenges persist globally, Estonia’s healthtech pioneers offer a beacon of hope for improving patient outcomes, reducing healthcare costs, and ultimately saving lives.

Through a commitment to digital transformation and staying at the forefront of medical advancement, Estonia’s healthtech sector is making a significant impact on people’s lives at home and abroad. Furthermore, it sets an example for the rest of the world to follow by showing how technology can be leveraged to address critical healthcare issues.

Resouce: e-estonia

‘Digital identity passports for companies?’ Vespia’s flaming RegTech revolution

June 22, 2022

by Blessing Oyetunde

Co-author and postgraduate student

Did you know there are 213.65 million companies worldwide? So how can one be sure that all businesses and organisations being onboarded to one’s company are legitimate ventures? And not financial crime fronts or linked with fraudulent activities, intentionally or not? It was hard and almost impossible until Vespia and other revolutionising RegTech startups sprung up. 

Established in 2020 by former Veriff founding member and RegTech evangelist Julia Ront, Vespia is an innovative AI-powered tool for verifying and onboarding businesses. Upon initiation, the platform quickly scans through over 4000 AML databases and the commercial registers of 300 jurisdictions, providing real-time information on the searched company as well as further recommendations. With the tool, businesses can check various information and data such as AML, beneficial owners (UBOs), ownership structures, and adverse media. 

According to Mike Tiffin, Vespia’s business development manager, “identity verification is now straightforward. You take a picture, complete one or two other processes, and you’re done. But it wasn’t always like that. So, what Vespia is doing is similar; making business verification smooth and helping businesses onboard quicker, faster, and easier.” “We’re in the process of becoming the standard for Knowing Your Business (KYB),” Julia added.

Business verification in 30 seconds

Business verification has always been challenging, whether conducting business locally or internationally. Varying jurisdictions with differing regulations and data formats, unclear compliance guidelines, missing, unreliable databases, and lengthy business verification durations were some of the challenges Vespia noticed when they decided to revolutionise the terrain. “The traditional way of doing business verification is that you spend anything from a week to maybe four months to six months researching the companies you intend to onboard. There are some tools you can use here and there to check sanctions and to do identity verification. But there are also limitations; you need to combine different tools and access different databases,” Julia pointed out.

“Aside from that, you actually need to communicate with the businesses, back and forth emailing, ‘send us this document. Oh, not this document, a new one’ even before the verification. But with Vespia, you can do all that fully automated, and we cover all aspects of the business verification process in one place,” she continued. According to her, the traditional way of doing business verification takes a lot of time, but Vespia does it in 30 seconds. The average cost is anything from 150 to 20,000 euros; 20,000 euros! if you hire an auditing team to do it. Meanwhile, Vespia is 37 times cheaper.

A nimble frame for convenience

Realising that modular platforms offer the best access to flexibility and adaptability in this era so characterised by disruption and unpredictability, most businesses won’t settle for less. Aware of this, Vespia was designed as agile as possible to meet the needs of users. Companies can verify their customers using Vespia’s one-click business verification dashboard or by integrating it with their existing systems. 

“We built Vespia in a modular way so you can switch certain modules off as you want and build your own flow. Another thing is that many companies are already using something for AML, maybe for their sanctions lists or identity verification. We saw that it’s a huge pain for many companies to switch because they have already committed to some programme and need to wait for that contract to end before switching. But with us, you don’t need to switch. We can integrate it with your existing system; we can turn certain things off, and we can rearrange it,” Julia stated.

The global business register

She highlighted that one of the biggest challenges they faced while setting up Vespia was the many existing gaps regarding company profiles and data. These gaps ended up spurring the Vespia global business register, which is to be a digital house for verified profiles of companies all around the world. “We saw that the existing registers and databases are lacking data. Meanwhile, companies are not motivated to provide ample information there either. So we are building this new system, where we want to include the companies in the verification process and let them earn rewards for providing more data on their profiles.” 

She also explained that aside from the companies wanting to do the onboarding, the current system is just as unfavourable and inconvenient for the companies wishing to be onboarded. To this end, they want to issue digital identity passports to companies, something they can readily show wherever and whenever there’s a need for verification. Furthermore, Julia pointed out that currently, businesses never know who is viewing their profile. But with the digital identity, they would be able to monitor and control the visibility and accessibility of their data. The financing from their seed round closing in August will be towards developing these solutions. “The seed is between 3-5 million, and we already have some committed investors, but there is still room for more angels,” she disclosed.

Always on the improvement and collaboration watch

Like any forward-looking business, Vespia is keen on constant improvement and innovation, whether through in-house product development or partnerships. Julia disclosed that they have numerous requests from clients wanting them to introduce some specific features and solutions, and they are open to them. Likewise, she expressed their interest in collaborating with KYC solution providers. “We’re already working with a few solutions partners but always open to expanding that. We actually would like to cooperate with KYC solutions providers because it takes a lot of resources to build a business verification solution,” she said.

Mike also noted that he hopes more Estonian companies collaborate. “Everyone has a slightly different speciality. Salv is very much into transactions and a lot of intelligence and big data, mainly dealing with bigger financial institutions. Veriff is into identity verification and does that really well. But actually, if we collaborate, and this is something I wish Estonian companies would do more of because together we are stronger, we’ll achieve much more.”

Where’s RegTech headed?

Vespia is disrupting RegTech, an industry still trying to come out of the shadow of its older and more famous sibling, FinTech. Probably now, RegTech might start receiving the attention it truly deserves. Julia does see great potential here. According to her, “At Vespia, we see RegTech becoming more than just about anti-money laundering and more about trust in numerous sectors. We see it expanding to other sectors and coming out of the shadow of FinTech and finance in general.” That carries weight because, according to ReportLinker, the global RegTech market size is expected to reach $22.3 billion by 2027.

Julia noted that although there has yet to be anything incredibly revolutionary in RegTech, they plan to change that. “We at Vespia are preparing to become that big thing here,” she stated. Meanwhile, their heart is in the right place too. “Small businesses and startups are usually of small teams and often don’t have a compliance department or people who fully understand compliance. We are striving to make compliance smooth and uncomplicated for them,” she stated.

✈️  Can’t travel but want to hear the e-Estonia story or implement e-services in your country or company? Take a look at our services and get in touch – we’ve got you covered!

Resource: e-estonia

Automation at Invest Estonia listed among UNESCO’s global top 100 A.I. projects

January 19, 2022

Article content

Estonian Investment Agency, already awarded by the United Nations as the world’s top investment agency for readiness, innovation, and excellence in supporting the needs of investors during the COVID-19 crisis, has been included in IRCAI’s (The International Research Centre in Artificial Intelligence under the auspices of UNESCO) list of 100 most promising AI-related solutions for the benefit of humanity.

“We are happy that our extensive and consistent efforts in smart digitalization, including automating some of our work processes, and raising the quality of our investment promotion services, have been noticed,” Joonas Vänto, the Director of Estonian Investment Agency (Invest Estonia) said.

Living the e-Estonian dream

“We are glad to smartly use tech and live the ‘e-Estonia’ dream that is a part of our core marketing message to promote the world’s smartest investment location, Estonia,” Kata Varblane, the Deputy Director of Marketing and International Relations at Invest Estonia added. “And it’s not a typo, even if we call the country EstonAI.”

Invest Estonia uses technology to help potential foreign investors get to know about business opportunities in Estonia. “Better informing potential investors, we are overcoming one of the market failures that FDI across the globe faces, the problem of asymmetric information among business decision-makers,” Andero Kaha, the Digital Services Development Manager at Invest Estonia, commented. “As e-Estonia has created a welcoming and accommodating business environment for foreign businesses and made life a lot easier for the local ones, our investment promotion agency’s job is to deal with providing accurate and up to date answers to the two questions that every business planning expansion abroad is facing: why and how.”

Non-human agents help humans be more efficient

To focus on these two questions, Invest Estonia has implemented a set of non-human agents to better, faster, and more accurately execute investment promotion activities. These integrated yet separate non-humans combine various technologies and concepts, such as natural language processing and sales force automation, with the single goal of providing potential investors with the information they need when they need it. From 2019 through 2023, the Investment Agency’s goal is to facilitate 1.3 billion euros of foreign investment and the creation of 5,000 new high added-value jobs across the regions of Estonia.

The agency currently uses a chatbot with multi-website capabilities to handle the primary information needs of potential investors (Suve), intelligent automation solutions in handling customer inquiries and creating value propositions (Eia), a sales force automation system to help the investment advisors make better decisions and an agent aimed at better internal communication and handling social media (Emma). Chatbot Suve is the same solution that during the COVID-19 related emergency in 2020, addressed questions related to the spread of the virus and received a lot of positive media attention in the world’s most prominent business media outlets, such as ForbesFinancial Times, etc. The solution, tested in the toughest of crises, has now found a ‘peace-time’ use for consulting those who wish to invest in or relocate to Estonia.

Four projects in the list make Estonia the world’s most successful A.I. country

UNESCO’s top 100 list includes four Estonian projects, making Estonia the country with the most listed A.I. projects per capita.

Estonia’s KrattAI is a vision of how digital public services should work in the age of Artificial Intelligence. KrattAI will be an interoperable network of A.I. applications, which enable citizens to use public services with Virtual Assistants through text- and voice-based interaction and, as a result, achieve the best e-government experience.

Bitskout is an Estonian-founded platform that democratizes access to A.I. by removing technical barriers to start using it in daily work. Working as a plugin to project management tools (such as Monday and Asana) and utilizing a ‘no-code’ user interface, Bitskout gives a possibility to use A.I. to everyone, thus democratizing access to state-of-the-art technologies.

Yanu’s autonomous, contactless, AI-powered robot bartender aims to change the future of bartending and servicing customers in busy venues worldwide. It is fast, compact, standalone, asks no salary, communicates, identifies, and takes payments. According to its creators, it is something that will cut businesses’ costs dramatically and boost their revenues to new highs.

Yanu robot bartender. Photo credit: Krõõt Tarkmeel

 

80+ public A.I. solutions

There are currently 80+ artificial intelligence solutions in Estonia’s public sector and 300+ A.I. startups listed in the Estonian Startup Database. Both numbers are consistently growing.

According to a public announcement by IRCAI, its reviewers were explicitly looking for presentable solutions that directly or indirectly solve one or more sustainable development problems, including research innovations implemented in these solutions. A strong focus was placed on machine learning, artificial intelligence, and research in those fields. According to IRCAI, solutions that are applicable and can credibly solve a real-life problem in development with a considered emphasis on ethics have been added to the list.

A press event to officially launch the full report will be held in February 2021. We will thoroughly cover all the Estonian A.I. projects on the list and more in the coming weeks.

✈️  Can’t travel but want to hear the e-Estonia story or implement e-services in your country or company? Take a look at our services and get in touch – we’ve got you covered!

Resourse: e-estonia

Estonian startup leaders: In 2022, we’ll see the rise of artificial intelligence

January 18, 2022

Article content

The Estonian business news portal Geenius recently interviewed several key players of the Estonian startup ecosystem to find out what will be the prevailing trends in the tech sector in 2022.

Trend #1: Artificial intelligence

The production of synthetic data and teaching AI with it is becoming more widespread as it allows data to be “printed” and thus accelerates the training and deployment of artificial intelligence, believes Karen K. Burns, CEO and co-founder at Fyma, an Estonian startup supplying cameras with the AI.

Mikk Mangus, the head of the software development team of Estonian fifth unicorn Pipedrive, says that the importance of machine learning will grow as an important trend in the current year. “There has been a furor around this term for a long time, but it is likely that more and more all kinds of unprecedented solutions, which are possible only through machine learning, are coming to the market,” Mangus says.

Andres Sampka, co-founder and CEO of ParcelSea, an Estonian last-mile technology startup, predicts more extensive use of AI in online customer service and optimizing human communication. Sampka cites the automated negotiations developed by Estonian startup Pactum.

Rauno Sigur, co-founder, and CEO of DriveX, an Estonian vehicle verification software company that showed strong growth last year, predicts the growing “self-awareness” of artificial intelligence, i.e., the ability to learn on its own, will enable companies to adopt solutions faster. This, in turn, reduces the need for in-house development.

Trend #2: Blockchain

The growing importance of the blockchain is also predicted as one of the leading tech trends in 2022. According to Mikk Mangus, the blockchain is often associated with cryptocurrency and speculation, and it is forgotten that this technology could potentially make applications much more transparent. “There is no doubt that some applications built on the blockchain will be widely used soon,” Mangus adds.

Rivo Uibo, co-founder and CBO of Estonian FinTech Tuum (former Modularbank), predicts that we will see a growing trend combining Web 3 (Semantic Web or decentralized Internet-based on public blockchain), decentralized finance (DeFi), cryptocurrencies, non-fungible token (NTF), and possibly exciting solutions from different distributed ledger technologies (DLT).

“This year will be very exciting to see what kind of projects will be launched in this area, who will receive funding to support growth, and who will also be able to acquire a sustainable user community,” Uibo adds.

Trend #3: 5G and IoT

Andres Sampka sees the advent of fast 5G data communications as one of the biggest drivers of the IT business, which contributes to increasing autonomy in cities – whether in the transportation of physical goods (Starship) or improving the reliability and latency of smart homes and smart industry applications.

Burns adds that this year, 5G video analytics will open to the market powerfully. It will almost eliminate latency, allowing stable and fast video analytics to be performed anywhere there is a 5G connection.

Jander Lapmaa, the leading developer at Helmes, believes that in the coming years, we will have a boom in the spread of smart homes (IoT) to save energy and be more environmentally friendly.

Trend #4: Mobility as a Service

“Electric cars don’t save the world if we produce them in the same amount as internal combustion engine cars,” Bolt’s engineering manager Rasmus Lelumees explains the green core of the rising trend of the MaaS (Mobility as a Service). According to Lelumees, this year, more and more people could ask if a personal car is still reasonable – for both the planet and the wallet – and consider various alternative means of transport and platforms.

Trend #5: Virtual reality

Lelumees also believes that we will see an increasing invasion of virtual reality under the leadership of Meta (Facebook) this year.

“The tireless efforts of one technology giant to bring virtual reality to us will probably start to bear fruit soon. A good question is whether an even more virtual social network will be better and cooler. Anyway, we will definitely hear about virtual reality in 2022,” he says.

Trend #6: Remote services

We will see even more significant development of remote services worldwide soon, predicts Katrina Laks, co-founder, and CEO of Migrevention, Estonian HealthTech creating a convenient solution for those suffering from migraines. “It’s a matter of overcoming and implementing regulatory barriers today,” Laks notes.

Trend #7: Technological independence of companies

“Instead of taking all the necessary technology from one place, more and more different providers are being used: who makes the notification system, who manages the customer contracts. For each specific business segment, the best solution on the market is selected, and the solutions of different providers are integrated through APIs,” Uibo explains the trend which turns companies to reach more significant technological independence and avoid a situation where they would become dependent on one particular provider.

✈️  Can’t travel but want to hear the e-Estonia story or implement e-services in your country or company? Take a look at our services and get in touch – we’ve got you covered!

Resoruce: e-estonia

Estonian tech company Ridango acquires a Slovenian public transit-specialised IT firm

By Sten Hankewitz 

December 27, 2021

Estonian technology company Ridango has acquired a 100% stake in LIT transit, a Slovenia-based firm providing solutions for public transit; together, the companies now operate systems in over 25 countries.

Ridango is an Estonian company specialising in the development of systems for public transport ticketing as well as payments and real-time passenger information solutions.

“Our joint ambition is to become one of the leading providers of public transport mobility technology systems globally by 2026. The acquisition of LIT Transit is an important milestone, as they’re the leading players in the public transport real-time industry,” Erki Lipre, the chairman of the management board of Ridango, said in a statement.

“Ridango’s main focus has been account-based ticketing and payments in Baltic and Nordic markets. /—/ The transaction will significantly increase our global reach and the number of markets we operate, as well as provide very strong expertise in real-time and ticketing solutions,” he added.

Extending its reach to Asia and Oceania

Ridango is operating in Estonia, Sweden, Finland, Lithuania, Norway, Ukraine and Greenland.

Following the acquisition of LIT Transit, the group now offers its ticketing, transit management and payment solutions in countries and cities like Singapore, Hong Kong, India, Saudi Arabia, Australia, Qatar, New Zealand, Oman and others.

Ridango is headquartered in Tallinn, Estonia, and is a transportation solutions provider founded in 2009.

LIT Transit was founded in 2012 in Slovenia and has customers in Hong Kong, Singapore, India, Middle East, Mexico etc. Among other solutions, LIT has a leading transit management system and an estimated time of arrival prediction engine.

Resource: estonianworld

Global Startup Ecosystem Report 2021 Ranks Estonia Among Leaders

 By Kristen Rainey

October 10, 2021

Recently, the Global Startup Ecosystem Report of 2021 was published. The report has covered 275 startup ecosystems globally and highlighted Estonia as one of the strongest ecosystems of startup companies. The report ranked Estonia at number 6 on the list. 

The Foreign Trade Minister of the country, Andres Sutt, said that the high ranking is connected to the attitude of the country towards its booming startup community. He said that Estonia is large enough for companies to test out different ideas and viability of businesses, as well as small enough to go beyond the local market quickly. 

He also said that the ranking is very important for Estonia, as it will increase the pace of innovation in the country and will further help the economy and business industry to grow in the country. The minister also said that the revenue from labor taxes alone brings as. much as 100 million Euros to the state budget and he predicts that the figure will further increase in the future.

Global Ecosystem Report 2021

The report, which was done by Startup Genome and the Global Entrepreneurship Network, GEN, shows that as much as half of the top ten of the emerging startup ecosystems are from Europe. Many of the ecosystems were applauded as the majority of them managed to attract international talents. 

However, for Estonia, this was different, as, in the country, many of the startups are created by locals. There is a special system in Estonia, which helps the development of the field further. It is called the e-Residency Programme. This program makes sure that international talent and experience are used to further develop the local market and reach global-level success. 

While working on the report, the two companies have analyzed over 280 innovative ecosystems and more than 3 million companies. The report claims that although the year was very much turbulent, the startup industry still managed to have a successful year. 

According to the report, North America dominated the Global Rankings and as much as 50 percent of the Top 30 ecosystems were from the North American region. Asia represented 27 percent of the Top 30, and Europe – 17 percent. It was also noted that the global startup economy is worth over $3.8 trillion in Ecosystem Value. 

As for the Emerging Ecosystem Rankings, here, the top 10 are led by Europe. The Emerging Ecosystems were collectively worth over $540 billion in Ecosystem Value. This is as much as a 55 percent increase compared to last year. 

The data published with the report indicates that the Startup industry is growing very fast. The best thing about it is that the growth is not limited to any one region alone, rather, the industry is increasing around the world. 

Startup Industry in Estonia

Over the past few years, the role of Estonia in the startup industry has grown a lot. Many of the resorts around the world list Estonia as a leading position in terms of the startup industry. For example, the EU-Startups listed Estonia among three of the best European countries to set up a startup. 

The country remains to be a very attractive destination for startups because of its massive and powerful educational system, highly digitized procedures, and the ease to get the work as well as entrepreneurial visa.

There are numerous very successful startups from Estonia very well-known around the world. A great example of a successful startup company from Estonia is Bitsgap, which is a company aiming to make crypto trading easier. 

The main aim of the company is to help crypto traders get the most out of the crypto trading market. It offers traders tools to easily analyze the cryptocurrency market. Bitsgap has already managed to become one of the leaders in the industry and is one of the best choices for trading crypto. The team behind the company is full of experts with years of experience in the market. 

Bitsgap is just one example of a successful Estonian startup company. There are many others that have become very popular around the world.

There are many reasons that make Estonia such a great place for startups. First of all, it is the attitude of the country towards startups. The country has worked very hard over the years to make the job of startups a lot easier. 

In addition, the majority of the startups in the country only hire top talent, which ensures the highest quality at all times. Most of the startups in the country are very innovative and work on services and products aimed at making people’s lives easier. 

Startup Genome, which worked on the report, continues to increase its coverage. The analysis expanded from just 60 ecosystems in 2018 to almost 300 in 2021. The Emerging Ecosystems report looks at the countries that are still at the early stages of growth and development but already have shown substantial commitment and increase.

Resoruce: Baltic Times

How Estonia became a gateway to Europe for established businesses and startups

By Palak Agarwal

October 26, 2021

Hero image

It has been six years since Prime Minister Narendra Modi launched the ‘Digital India’ campaign, and the government has since been rapidly making efforts to enhance cybersecurity in the country and advance the digital transformation. 

In 2019, Vice President M Venkaiah Naidu had also visited Tallinn in Estonia, one of the most digitised countries with a large business delegation. Speaking at the 12th edition of YourStory’s flagship startup-tech event, TechSparks 2021Katrin Kivi, Ambassador at Estonia to India, Malaysia, Nepal, Sri Lanka, and Bangladesh reveals cybersecurity and digital cooperation between India and Estonia.

“Venkaiah Naidu’s visit put Estonia on focus as we have seen increasing business opportunities. During the visit, Indian and Estonia signed two Memorandum of Understanding (MoU) on cybersecurity, e-governance, and other digital technologies,” she said.

India-Estonia cooperation

Estonia is known for its e-governance and blockchain technology. Katrin says that the country had adopted online voting since 2005; they are leaders in cybersecurity, and almost all public services are available online – be it filing taxes, registering childbirth, or renewing the driver’s license. Estonia’s private sector also has a big role to play, with the country having its unique digital society and e-governance, and many companies have found partners to work in India. 

“There are more than 3,000 Estonian e-residents from India, and they have established more than 500 companies in Estonia. Several great examples to give are Mukesh Ambani who has set up a Jio Research Centre in the country. Another example is Tata Consultancy Services (TCS), which is also enlarging its presence,” she added.

Katrin further says that both countries have made significant achievements in digital technologies, and the mutually beneficial cooperation between India and Estonia will further strengthen the cybersecurity and digital transformation goals.  

The gateway to Europe

Estonia also has a special digital nomad visa programme for established founders, entrepreneurs and startups, where they can set up a company in Estonia and operate digitally (remotely) in the European market, while being physically present in India or elsewhere.

“During these trying times of COVID-19, it is a wonderful opportunity for people who want to establish their business in Europe, where they can establish their business, file taxes, and everything else online,” Katrin explains. 

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She also highlighted that the investment outlook of Estonia is very positive, and underscores that the ease of doing business, a competitive tax system, highly transparent operations, stable and proactive government and its policies, world-class skilled manpower, and global orientation of the country, as a whole, makes Estonia a dynamic and progressive country worth exploring. 

Katrin concluded by saying, “innovation is no longer a choice but it is a default setting for an ambitious economy. There aren’t any obstacles to operate even more and so let’s do it for the benefit of our both countries.”


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For a line-up of all the action-packed sessions at YourStory’s flagship startup-tech conference, check out TechSparks 2021 website.

Resouce: yourStory

Certific: World’s 1st certified remote COVID-19 testing service

October 2021

by Blessing Oyetunde

co-author and postgraduate student

Earlier this year, the British-Estonian company, Certific, launched the world’s first certified remote COVID-19 testing service. The company seeks to make medical testing more convenient and affordable while eradicating the problems associated with remote test takers’ trust and adherence to testing procedures. Due to huge demand, their Fit to Fly Test Certificate service keeps getting sold out in the UK.

The pandemic has been a significant catalyst for innovations, and that has spurred several thriving startups. One of them is Certific. Certific was founded by Taavet HinrikusWise’s co-founder, Liis Narusk, tech innovator and entrepreneur, and Dr. Jack Kreindler, physician and health-tech innovator in September 2020.

Blonde woman, two guys, one of them on the screen

 The founders of Certific. 

“At the moment, what we do is provide a thorough guide for home-based/remote tests, verify the test takers’ identity, verify the testing procedures and then certify the test results. Although COVID-19 inspired it, our setup goes further than that,” says Liis, Certific’s CEO and co-founder. “We think that medical diagnostics, as an industry, is yet to be disrupted. It could be ten times better, cheaper, faster, and more convenient for both the patients and the doctors,” she continues.

COVID-19: a catalyst for telemedicine

Innovators and scientists have always pointed out the issue of patients’ trust/reliability and testing procedure adherence as some of the major barriers to telemedicine’s stability. But what if these barriers are out of the way? The Certific app is designed to increase trust in remote/home testing while also ensuring that remote tests are carried out at similar standards to those done in official clinical settings.

“Take COVID-19, for instance, its testing, whether PCR or Rapid Antigen, can be done remotely, but the problem is trust and procedure adherence. The moment a test is to be carried out remotely, some questions should come up.

  • How do you verify that the right person took the test?
  • Can you guarantee that the test procedure was carried out correctly?
  • Is the test result what the patient says it is? (Was the right result declared?)

These are the core questions that Certific provides answers to,” Liis says. We are pretty much like Veriff but for medical diagnostics, and our process is much longer. While Veriff does identity verification, we do identity and medical procedure verification,” she continues.

How does it work?

After getting the COVID-19 test kits, the users would need to log into the Certific mobile or web app. The first step is identity verification, whereby test-takers upload a clear photo of themselves along with a personal identification document. Next, the test kit is to be verified. Here, the users upload clear pictures of their test kits. After that comes the procedure instruction, test-taking, and process recording. Following a step-by-step human guide from the app, the users take the test while recording them. “Although highly synchronized, the video isn’t live. Rather, it is self-recorded, which makes the process highly scalable for verification,” Liis points out.

Certified remote COVID-19 test results in 90 minutes

If the test result is negative, a valid test certificate is issued, and a QR code is created in the app. With a combination of automated and human-based processes, the entire testing procedure (from starting the test to getting the medical certificate) takes a maximum of 90 minutes for Rapid Antigen tests and 24 hours for PCR tests. Those whose results turn up positive are guided on how to handle the situation.

All results are automatically reported to the public health board, but no other party has access to the users’ data aside from the test takers and the public health board. “We don’t share medical data with any third party – not your office, the event organizer, the airlines, etc. We are obligated to report the medical data to the Public Health Department, and that alone we do,” Liis confirms. Being fully compliant with GDPR data privacy, Certific deletes photos and videos of the users within three months of the test or sooner upon request. After that, only the Public Health Department maintains a private copy of the medical record.

Disrupting the health sector

“We are willing and intentional about disrupting the healthcare sector, going far beyond this pandemic period,” Liis says. “But at times, it’s tough. This is because the hurdles you’d have to overcome in terms of legislation, regulations, registrations, licensing, etc., in other sectors like education, transport, and finance are less than in healthcare. That’s understandable, though, because it has to do with patients’ health, human lives, patient medical data, and so on,” she adds. Narusk believes that ‘new brains who are ready to pull from the front and push from the back’ are needed within the e-health sector. 

Blonde woman

 Certific´s co-founder and CEO Liis Narusk.

“There are also so many different fields within the healthcare sector where we could experiment and pilot things. I hope that will become more of a priority in Estonia. Also, looking at Estonia’s startup ecosystem and the current prognosis for the next ten years; the future seems bright… According to the Estonian Founders’ Society, the startup sector employs 1% of Estonia’s workforce while accounting for 2-3% of the GDP. With a past growth of about 30% a year, the startup sector will grow to about 50,000 employees, about 10% of Estonian’s workforce, and €10 billion (30% of Estonian GDP) by 2030.

So the question is, ‘how do we enable this foresight?’ I think that the healthcare industry is one of the sectors that has a lot of potential. This is mostly because of the increasing aged population, skyrocketing healthcare costs, and therefore, a bigger demand for remote healthcare. But if governments don’t make this sector a priority and allow disruption, for example enabling patient data transfer across and beyond Europe, then that will be hard to achieve,” Liis points out.

Fit to fly and fit for event participation

For COVID-19 testing, Certific majorly offers the Fit to Fly Certificate with Test Kit and the Fit to Fly Certificate without Test Kit services. The Fit to Fly Certificate with Test Kit comes with two kits, all for 1. According to Liis, “we ship 2 test kits to the test takers because there has to be some room for error. Our test verification procedure is quite rigid. Even though the procedure guide is very audible, easy-to-understand, and synchronistic, some test takers might still make errors leading to invalid tests the first time.

Meanwhile, we immediately invalidate tests that don’t follow the laid-out process correctly. So, with the availability of a second test kit, users have the opportunity to retake the test if need be at no extra cost.” Instead of choosing the Fit to Fly service that comes with test kits, test takers also have the service option to make their preferred test kits available to take the test. But for this option, they need to provide Certific-approved test kits. Asides from the Fit to Fly service, Certific also offers a pre-event COVID-19 testing service.

This pre-event screening ensures that all those who would turn up for an event are COVID-free. To gain entry to the event venue, all that participants need to do is present their Certific test QR code for scanning. Notably, Certific saw to the COVID-19 pre-event screening of about 15,000 attendees of the Standon Calling Festival in the UK in July. And now, they are tasked with testing and screening the Tallinn Black Nights Film Festival participants, scheduled for this November.

✈️  Can’t travel but want to hear the e-Estonia story or implement e-services in your country or company? Take a look at our services and get in touch – we’ve got you covered!

Resourse: e-estonia

How is Estonia growing so many unicorns?

March 2021

By Michael Gray

Estonia has become a unicorn factory.

Not the mythical creatures with horns: In the financial world, unicorns are private startups with a value of more than one billion dollars.

Zego is the latest company to join the exclusive club. It’s disrupting the insurance market by using technology to cover drivers in the gig economy.

Remarkably, it’s the sixth unicorn to canter out of Estonia, following in the footsteps of tech trailblazers like Skype, TransferWise and Bolt.

“One plus one equals three”

Zego is based in London but the company’s Estonian co-founder and chief executive, Sten Saar, says his home nation is seeing incredible results with entrepreneurs.

“Estonia doesn’t have any natural resources like quite a few other countries have”, says Saar, “hence they need to stand out through other means.”

“I think Estonia with its tiny population has an incredibly hard working, determined, driven people, and in that case one plus one equals three,” he adds.

The country’s government says Estonia is now the world leader in unicorns per capita, with six out of a population of 1.3 million.

Fellow Estonian Taavet Hinrikus, the CEO of Wise (formerly TransferWise) is an investor in Zego.

Disrupting insurance 

Zego launched in 2016, offering vehicle insurance to Deliveroo riders and Uber drivers.

Saar says the insurance industry has remained largely the same for hundreds of years and it’s time to better serve the changing needs of customers.

“We are offering policies all the way from one minute, to one year, whatever works best for the customer” says the Zego CEO.

“When the vehicle is moving, you pay for insurance and if it doesn’t move, you don’t pay. It’s as simple as that.”

Zego is now focusing on bigger businesses and entire fleets of vehicles.

The company just raised another $150 million, valuing the company at $1.1 billion.

Saar says he wants to double the size of his team over the coming twelve months and to expand across Europe and beyond. 

Tech companies are backing London despite Brexit/Reuters/John Sibley

Tech backing London 

Many tech companies are continuing to back London despite the UK leaving the European Union.

The online food delivery company, Deliveroo, is expected to be valued at around $7 billion when it makes its stock market debut in London over the coming months.

Facebook also said last year it planned to create 1,000 new jobs in the UK.

Saar says the insurance industry originated in London and the city remains a great place to do business, both in terms of time zone and access to talent.

“We started the business in 2016 when the Brexit vote happened, so we’ve been designing the business making sure it doesn’t have any impact”, he says.

“To be honest, Brexit has been a bit of a speed bump for us, but that’s about it.”

Resource: cgtn