Fintech digital identity solutions must be secure, easy to use, says Cybernetica analyst

May 19, 2022

By Justin Petrone

freelance journalist and writer

When people think about digital identity, the first thing that comes to mind is often government services—being able to vote or file taxes online, using a secure solution, for instance, or being able to sign documents, such as a lease on an apartment, or a contract with a new employer. Yet the financial technology sector is increasingly keen on adopting digital identity, too, a need that Cybernetica, one of the most established players in the Estonian IT space, is striving to serve.

“We see a lot of growth coming from this direction and a need for secure identities and secure identity platforms,” says Hannes Krause, business analyst for digital identity at Cybernetica. 

Deep roots

Cybernetica is an old hand in the Estonian ICT market and was spun out of the Institute of Cybernetics in 1997. It maintains an in-house research institute and serves numerous sectors, with cybersecurity, privacy, border surveillance, and interoperability among its areas of expertise. 

Digital identity is a newer business unit, albeit one with deep roots. Cybernetica was a part of the consortium that created the X-Road, the backbone of Estonia’s ecosystem of digital services, dubbed e-Estonia, and helped roll out online voting in 2005 on the back of digital identity. 

Mr. Hannes Krause.

In 2017, though, it introduced SplitKey, a new, smartphone-based authentication and signing solution that relies on the user’s smart device for authentication and electronic signing. It can also be used to access financial services and sign off on purchases.

Krause, who held posts in the Estonian Government Office and at RIA, the Estonian Information System Authority, says he decided to join Cybernetica because he was impressed by the SplitKey technology.

Smart-ID

Cybernetica’s cryptography technology has also found use in SK ID Solutions’ Smart-ID application, which is used widely throughout the region for authentication of digital signatures. 

According to the Smart-ID website, there are currently 637,332 users in Estonia (out of a total population of 1.3 million), 1,053,461 users in Latvia (total population of 1.9 million), and 1,526,991 users in Lithuania (total population of 2.8 million). Top users in the Baltics include the banks Swedbank, LHV, Coop, Luminor, and SEB. Smart-ID has been adopted en masse by other parts of the Baltic fintech sector, ranging from firms like Monestro, which supports peer-to-peer investments, to Funderbeam, a Tallinn-based global equity funding, and trading platform. In Estonia alone, 40 financial services firms support Smart-ID and 12 insurance and pension funds.

“At the end of the day, you cannot fight the fact that it is so convenient to use,” says Krause of Smart-ID. “Sometimes I wonder why I ever used other digital identity applications such as Mobile-ID or SIM-card-based identity,” he says. “I look back, and I don’t get it myself.”

“This tells you that it is deeply trusted,” says Krause, “not only because it is secure, but because, especially for the fintech industry, convenience is important, together with no compromises in security.”

SK ID Solutions CEO Kalev Pihl says that Cybernetica has been a “partner for SK in many of our adventures” throughout the years, Smart-ID among them. “Cybernetica is an exceptional partner in Estonia from the point of in-house research ability that almost does not exist in any other IT development company,” says Pihl. “Their field of interest in cryptography has also been handy for identity-related developments. We have gained a lot from our cooperation, and I am sure it goes the other way around,” he says.

A European digital identity?

Last year, the European Commission proposed creating a trusted and secure digital identity for all Europeans, including digital identity wallets that citizens could use to identify themselves and store and manage identity data and documents electronically. It could also be used to access financial services. The Commission is currently gathering feedback from interested parties via an online platform, and a toolbox for addressing technical aspects of the planned system is expected in September. 

According to Krause, Cybernetica is interested in advising the project, as any digital wallet could use its SplitKey technology to achieve the highest assurance. Krause maintains that the uptake of any digital identity, especially for accessing financial services, must be easy to use. 

“If you need to connect any physical security element, like a card reader or a PIN-calculator, this project will fail, full stop,” says Krause. “I think this is what the fintech and banking industry will want to avoid,” he adds. “They would want such a wallet to be different.”

The company is already working on a digital wallet, he adds, together with SK Solutions. The European Regional Development Fund has awarded the firms €1.4 to undertake the project. Announced in April, the project will run for 18 months.

✈️  Can’t travel but want to hear the e-Estonia story or implement e-services in your country or company? Take a look at our services and get in touch – we’ve got you covered!

Resouce: e-estonia

e-Estonia wins prestigious Golden Egg award for the Digitally Wild press trip to Estonia

May 17, 2022

At Estonia’s most prestigious marketing and public relations awards gala last Friday, Invest Estonia’s PR and marketing efforts in attracting foreign investments to Estonia and increasing Estonia’s visibility in the global media outlets were recognised by the Estonian Marketing Association with the golden prize in public sector’s communication category for the Digitally Wild press trip.

“Only Estonians were crazy enough to plan a visit to Estonia for international journalists regardless of the uncertainty of the end of pandemic travel restrictions,” says one of the press trip’s initiators  Kata Varblane, Invest Estonia’s Deputy Director of Marketing and International Relations. “But thinking big and bold, and being agile if needed, is how we like to do things.”

The Digitally Wild press trip, held in August 2021, brought 11 foreign journalists to Estonia and created 17 media articles worldwide, including in The Financial TimesBloombergForbesSifted, and Tech.eu. During the three-day visit, 11 sites were visited in Estonia. Estonia’s president (2016-2021), Kersti Kaljulaid, prime minister Kaja Kallas, minister of entrepreneurship and information technology, Andres Sutt, and 30 awesome entrepreneurs based in Estonia but operating worldwide met the journalists face-to-face.

 

Everything is possible in Estonia

“In Estonia, nothing is impossible,” says Kata Varblane. “If you need to kickstart the day by having coffee with the President, getting a tour from the Prime Minister at noon, chatting with the Minister of Entrepreneurship and IT during dinner, and meeting soon-to-be-unicorn startup founders in between – it all can be organised. It’s only natural that we have no hierarchies and can easily avoid unnecessary bureaucracy at every step,” she explains.

“If you add breath-taking food and positively shocking sauna experiences, a surprise meeting with one of the world’s greatest composers Arvo Pärt in the middle of a calming pine forest, a ride on a self-driving bus, and a dive into the space of cyber security – this is a peek into ‘digitally wild’ Estonia experience,” Varblane describes.

The press trip to Estonia was organised by the PR-agency Meta Advisory on behalf of Invest Estonia and our splendid sister agencies e-EstoniaTrade with Estonia,e-ResidencyBrand Estonia, and Visit Estonia.

In addition to the press trip, Invest Estonia’s investment promotion event Unicorn59 2021, produced by event promotion agency Jolos was shortlisted as an outstanding promotion event.

Work in Estonia wins two awards

Work in Estonia, a part of the Estonian Investment Agency, won the Silver Egg and the Bronze Egg for the campaign “Just log in,” aiming to recruit IT talent to Estonia in the “digital campaign” and “brand’s social media communication” categories.

Estonia’s IT sector is constantly looking for new talent, and nothing can affect it – not even the global lockdown of 2021. Through sincerity and self-irony, Work in Estonia was rebranded to Work in e-Estonia. And the most advanced digital country Estonia was transformed into the world’s best home office. As a result of the campaign, 27,000 foreign IT talents applied for a job in Estonia.

Standing out from the crowd

Today’s investment promotion agencies must find a way to stand out from the crowd to gain attention and win new opportunities from serious investors. Invest Estonia is repeatedly setting the standard for other investment promotion agencies in the region to follow. With innovative and creative solutions, coupled with bold and strategic decisions, Invest Estonia has gained recognition, won several prestigious awards, and received international attention.

In 2022, Invest Estonia’s automation solutions were listed among UNESCO’s global top 100 AI projects.

In 2020 and 2021, Invest Estonia has come out on top in Emerging Europe’s annual investment promotion report.

In 2020, Invest Estonia received the United Nations Investment Promotion Award for Excellence in response to the COVID-19 crisis. It was also awarded as the best content marketer of the year in Estonia.

In 2018 – 2020, Invest Estonia received Site Selection Magazine’s Top Investment Agency of the region award three times.

Wish to do business in Estonia? Use Invest Estonia’s unique location attractiveness comparison tool to compare Estonia to other business environments across Europe.

Resource: e-estonia

Estonia is the e-governance leader in Europe

May 11, 2022

Microsoft created the Digital Futures Index and measured the digitalisation level of 16 European countries, including Estonia. Estonia is leading in e-governance with an above CEE average digitalisation level.  Estonia outperforms all countries in the Index regarding digital public services. It scores very highly on cloud usage, remote working, employment of ICT specialists, and more – demonstrating key strengths across all categories of digital development in the Index. 
The index provides data on the current level of digitalisation of the country. It detects the most successful areas and areas that need to be focused on to accelerate the process of digital transformation.

Digitilisation is observed through five categories of digital development:

  • digital business
  • digital government and public sector
  • digital infrastructure
  • digital sector,
  • human capital.

 The overall level of digital development in Estonia is 139, which is 39 percent above the average of Central and Eastern European countries (100 is the number of points defined as the average for CEE).

Estonia outperforms all countries in digital public services

Estonia outperforms all countries in the Index regarding digital public services. It scores very highly on cloud usage, remote working, employment of ICT specialists, and more – demonstrating key strengths across all categories of digital development in the Index. Estonia has the highest number of start-ups per capita compared to other countries in scope. Estonia is recognized as a leader in eGovernment and outperforms CEE countries in digital development overall.

Results of the Digital Futures Index for Estonia by category, related to the average of CEE countries (100 marks the average)

  • In the digital business category, Estonia scored 128 points, 28 percent above the CEE average. Estonian business scores highly on digital competitiveness. However, for the percentage of companies that employ ICT specialists, Estonia scored only 75, and total computer software spending is 20% below the CEE average.
  • In the digital government and public sector category, Estonia achieved 134 points, 34 percent above the average. Estonia has the highest public interaction with the government via digital technology. The one area where Estonia is slightly behind is education – it is 13% below the percentage of teachers with the skills needed to integrate e-learning into the curriculum.
  • In the category of human capital – 125 points. Estonia scores highly on nurturing future tech talent and the digital skills of its population. frontrunners. The country is 6% below the average for private investment in research and development, and it also scores 88 of the % of graduates who study STEM, so there is still space for progress.
  • The best results are 144 points, 44% above the CEE average in the digital sector category. The start-up sector does well to attract venture capital, scoring 137. Estonia scores similarly to digital frontrunner countries on the percentage of ICT specialists in total employment. However, it underperforms in the percentage of companies that employ ICT specialists. This suggests a divide between companies that have heavily invested in tech talent and those that have not.

Digitisation helps businesses become more innovative and productive. But investing in technology isn’t enough to be successful if companies don’t also prioritize digital skills, digital-first leadership, and hybrid working culture. Estonia had above-average levels of remote working even before the pandemic – suggesting the country is well-positioned to embrace hybrid working moving forward.

About the Digital Futures Index

Digital Futures Index is using highly credible public data sources to map digital development along with a wide range of parameters. It was designed to model digital development and explore its relationship with societal and economic advancement. The Index includes data for the following CEE countries: Croatia, Czech Republic, Estonia, Hungary, Greece, Malta, Poland, Romania, Russia, Serbia, and Slovenia. To obtain additional data for comparison, it also includes a select group of advanced ‘benchmark’ Western Europe countries, which are digital frontrunner nations: Denmark, Finland, Netherlands, Sweden; and Portugal, which are on the digital rise.

Resouce: e-estonia